The www.cruzvermelha.pt (Portuguese Red Cross) project was born from the need of normalizing the online presence of the Red Cross institution, as well as its 192 delegations on the country.
The www.cruzvermelha.pt website and its delegations were totally downgraded in design. Some of the delegation websites were also completely abandoned by the lack of technical capacity, which was working against the websites themselves.
There was the need of an intervention.
Nowadays, the website www.cruzvermelha.pt is completely managed by the Portuguese Red Cross Marketing Team, and all its delegations have a normalized design and exclusive updates – thanks to our system, which distributes content from the main website directly to all the delegations. Today it's really simpler to disclose matters of national interest.
Also, each delegation may produce contents referent to their specific area.
We solved the following problems:
Downgraded Red Cross Headquarters website and image;
Red Cross delegations websites without a practical norm nor technique;
Challenges on content updates on the Red Cross delegations websites;
Lack of online presence by the Red Cross delegations;
Documents important to the operation of the institution were sent by e-mail and got lost lots of times by accident.